DEAL OF THE DAY: Save 50% John Smedley knitwear in summer sale

A classic British brand, John Smedley has a history that goes back to 1784 and is loved for its luxurious knitwear. Shoppers will now have the chance to get a massive saving on the brand’s clothing.

Classic, never out of style, John Smedley has become one of the UK’s most recognisable brands and is renowned for making the world’s finest knitwear.

The brand was awarded a royal warrant in 2013 for providing the ‘place and quality of manufacturer of fine knitwear’.

Now, the brand has launched a massive summer sale and slashing more than half price off its iconic knitwear, which includes lightweight polos, ultra-soft shirts and more.

Plus, shoppers can get an extra 10 percent off with the code EXTRA10 at checkout.

All John Smedley items are crafted with the highest quality and made to last for years.

Highlights from the men’s sale include the Ease crew neck pullover which is knit from 24 gauge John Smedley’s Sea Island Cotton and has been slashed from £175 to £90, saving £85.

Other standouts from the women’s sale include the Aletta sweater which comes in 13 colours and is cut from £160 to £85, saving £75.

Shoppers can even pick up a pair of extra fine Merino Wool socks for just £10.